Follow Us

Copyright 2014 Brand Exponents All Rights Reserved

Dogs First

We are dedicated to the sport of dog driving. For that we develop and manufacture high end dryland mushing gear, develop professional know how and sell them worldwide.

Our vision

To become a worldwide leader in the dog driving world, and promote it not only as an activity, but as a holistic ideology, a comprehensive normative vision.

Dofunit for Pros

As part of this concept we promote dog driving to professional dog trainers, animal assisted therapists, teachers and environmentalist.

Our Products

Dofunit

Innovative single shaft, balanced, lightweight cart for one, two or three dogs. read more…

Dryland mushing dog harness

Designed to allow free, effortless and safe movement, durable and washable. read more…

cannicross_belt_grey

Canicross Belt

Safest for lower back, most comfortable, intuitive wearing hands free canicross belt. read more…

Bike / scooter / canicross tug line

Shock absorbing tug line for bikejoring, scootering or any other dog pulling sport.

e-Course

For less than a theater ticket cost, this course will teach you everything you need to know in order to start dryland mushing. read more…

GO TO OUR STORE

Our Team

Arie Schwarz
Arie Schwarz

For more than twenty years Arie Schwartz was the owner of a business oriented law firm and a successful risk management expert, yet sled dogs were his passion since he was a teen. An international FCI certified dog judge and a keen dryland musher, Arie retired from practicing law and made his dream come true, founding Dofunit. In his free time Arie is a musician and a prize winning philatelist.

Smadar Cohen Shtokhamer
Smadar Cohen Shtokhamer

With MA(Ed.) in technology and computer teaching, while teaching high school computer science. Smadar found the will and way to become a triathlete and win the MTB Israeli Championship. As an Alaskan Malamutes breeder she tried dryland mushing years ago and is hooked ever since. As a real pro, co-founding Dofunit was Smadar’s way to fulfill her aspirations for the best standards in the sport.

Ruth Adar
Ruth Adar

is a Haifa University Literature and Linguistics graduate. An animal rights activist she has been, for many years, involved in many environmental and educational projects. Headed a regional cat rescue, and owns a business of monitoring and managing animal populations in industrial facilities around Israel. In her spare time, when not taking care of her young son, she trains with her GSD Mamba for IPO trials. Being a partner in Dofunit is a direct result of her passion to better animal and human lives.